The current business world is progressing at a rapid pace. Sometimes, people do not have time to stop for you so you can introduce yourself and sell your idea. This is where the use of a well-designed business card comes in. Quickly hand over your business card respectfully and provide a quick phrase or sentence that gives them a general idea of who you are and what you have to offer without too many details. We have already discussed designing impressive business cards, but how can we make sure that the dimensions of the business card are up to business standards?
Firstly, it is important to know the basic sizes of business cards around the globe. In the United States, the standard size is 3.5 x 2 inches. In the United Kingdom and most of Europe, the standard size is 3.3 x 2.1 inches. In Japan, the size is 3.582 × 2.165 inches. In China, it is 3.543 × 2.125 inches. There are far more sizes that can easily be searched for online. Furthermore, understanding business card culture is very important to know before visiting a country, so do research.
But just because these are the standard size in the mentioned countries does not mean you have to use the provided business card sizes perfectly. How you design your card is entirely up to you and it is recommended that you think outside the box and utilize your creativity. While it is important to provide a business card that is familiar, it is also important to stand out so people can recognize your card at a glance or touch.
Along with the viewer’s point of view, you will also have to take into account the design of your card for your own convenience. For example, how the size and shape of your card affects how well you are able to carry them with you. Does it fit in your wallet? Your chest pocket? It depends on your strategy concerning delivery. Are you personally satisfied with the look of it? There are many options that one must evaluate before finalizing on a design. Think of your business card as a representation of the self and how you want people to think of you.
Some of the Factors which you can explore and work on getting better, in a business card
- Funky Shapes
- The Classic
- Thicker the Better
- The End Product
- Right Resource
Too much creativity can easily backfire on you. When designing your business card, you can do a lot with the business card dimensions. You need to know what people find acceptable or professional while still being memorable. Make sure that the shape of your card is creative and reflects what your business is offering. Ensuring that people recognize your brand just from the appearance of your card while also being able to take you seriously is of utmost importance. If you choose a shape that is different from the standard, have a good reason why.
Heaps of custom business card sizes and shapes are available for you to use. If you are selling drinks, you can have a business card shaped like a bottle. If your business is selling fruits, your business card can be in the shape of any fruit. This will provide more opportunities to convert the speaker into a customer, as your creativity will be on display in your business card design and structure.
When we walk on the streets, we may meet someone unexpected that we wish to stay in contact with. Hence, most wallets have multiple slots for multiple credit/debit/business cards in them. The standard size of a business card is equal to that of a credit card which makes accommodating them in a wallet very easy. Ensuring that you are able to develop your network in a efficient and professional manner can really contribute to how you grow, as well as how people perceive you.
If you end up using the classical size of the business card, it will be easy for you to carry it in your wallet. Not only is this more convenient for yourself, it would also be convenient for the other individual as they will be able to store it easily in their purse or wallet.
Thicker the Better:
The person who you have given your business card to might have multiple business cards of the same standard business card size and dimension. When your business card is one of the many cards in a stack of other business cards, how do you stand out? One of the answers to that is making your business dimension, a bit thicker with premium paper.
This way, your quality business card will be distinct from the other business cards. The thick part of the business card can be used to display any type of text or imagery. Also, a thicker high quality card will promote the idea of professionalism to the person you have given it to. The feeling of your card compared to other standard cards will be noticeable as it will be ultra thick and more likely to attract attention.
You can always go for the simpler option, using the standard business card option. The benefits that a standard business card has is that it is a cheaper alternative that gets the point across. If you plan on handing out many business cards at random, it may be best to go with the cheapest business card option. A standard size business card has mainly cost benefits and is always going to be inferior in quality to a thicker standard business card with a more unique appearance or texture. Handing out cheaper business cards at social gatherings or placing them at counters is suggested as it will not cost you much if many people take them and never utilize their information. Save the more expensive cards for more official meetings or important networking opportunities.
Ensure that you know the standard business card size in the region where you are doing your business. Below are standard business card sizes for specific regions.
US- Canada: 3.5×2
Australia, New Zealand: 3.54×2.16
China : 3.543 × 2.125
There are people who like their business card filled with information. They pick a business card specifically designed for writing loads of content. Larger business cards will be more expensive to produce and may not be as convenient in terms of size, but they will be able to convey more information due to the increase in space for content.
You can utilize all this space on your business card to explain your business qualities and services along with your contact details. You need to be wary of the bleed area, which are the edges of a business card. The element on the bleed area of the business card might get cut off while printing.
You must make sure that you have a creative designer who can materialize your creative thoughts for your desired business card sizes, dimensions, and style. Why are custom business card designers more feasible than the templates available for you to make your own business card? Because templates nullify the uniqueness of your business card as the same template can be used by another individual.
A designer can provide you with the ideal business card that suits your personality and business rather than relying all on the templates. Additional textures and finishes can be added when working with professionals that make both the appearance of the card and feeling of the card more impressive when observed up close. A matte finish, a glossy finish , and also silk laminated with spot gloss are popular options.
Along with the business card designer, a full color printer that can effectively print out your business card with eye-catching colors is necessary if your card must look a very specific way. For this, you need to find a reliable business card printing company that has a reputation for getting the job done. Sometimes, these sites have software that allow you to see how your card will look before you order you business cards or print products.